{"id":2668,"date":"2018-02-21T15:00:25","date_gmt":"2018-02-21T06:00:25","guid":{"rendered":"https:\/\/www.sunbridge.com\/?post_type=blog&amp;p=2668"},"modified":"2018-02-21T15:00:25","modified_gmt":"2018-02-21T06:00:25","slug":"advocasy_and_adovocate","status":"publish","type":"blog","link":"https:\/\/www.sunbridge.com\/blog\/useful\/advocasy_and_adovocate\/","title":{"rendered":"\u3044\u307e\u6ce8\u76ee\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u300c\u30a2\u30c9\u30dc\u30b1\u30a4\u30c8\u300d\u300c\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u300d\u3068\u306f\uff1f"},"content":{"rendered":"<h2>\u300c\u30a2\u30c9\u30dc\u30b1\u30a4\u30c8\uff08Advocate\uff09\u300d<br \/>\n\u300c\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\uff08Advocacy\uff09\u300d\u3068\u306f<\/h2>\n<p>\u8fd1\u5e74\u3001\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u9593\u3067\u300c\u30a2\u30c9\u30dc\u30b1\u30a4\u30c8\uff08Advocate\uff09\u300d\u307e\u305f\u306f\u300c\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\uff08Advocacy\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u201dadvocate\u201d\u306f\u7ffb\u8a33\u3059\u308b\u3068\u300c\u64c1\u8b77\u8005\u30fb\u652f\u6301\u8005\u300d\u3001\u201dadvocacy\u201d\u306f\u300c\u64c1\u8b77\u30fb\u652f\u6301\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3067\u306f\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u3092\u71b1\u72c2\u7684\u306b\u652f\u6301\u3057\u3066\u4f7f\u3063\u3066\u304f\u308c\u308b\u30d5\u30a1\u30f3\u3084\u30d5\u30a1\u30f3\u5fc3\u7406\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u795e\u69d8\u3068\u3057\u3066\u9ad8\u540d\u306a\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\u6559\u6388\u306f\u6628\u5e742017\u5e74\u306b\u767a\u520a\u3055\u308c\u305f\u8457\u66f8\u300e\u30b3\u30c8\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0 \u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u6642\u4ee3\u306e\u7a76\u6975\u6cd5\u5247\u300f\u306e\u4e2d\u3067\u3001\u73fe\u4ee3\u3092\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u666e\u53ca\u3084\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306a\u3069\u306e\u767a\u5c55\u306b\u3088\u3063\u3066\u4ed6\u8005\u3084\u60c5\u5831\u3068\u306e\u7e4b\u304c\u308a\u304c\u3088\u308a\u5f37\u307e\u3063\u305f\u300c\u63a5\u7d9a\u6027\u306e\u6642\u4ee3\u300d\u3068\u3044\u3046\u8868\u73fe\u3067\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30c8\u30e9\u30fc\u6559\u6388\u306f\u8457\u66f8\u306e\u4e2d\u3067\u63a5\u7d9a\u6027\u4ee5\u524d\u306e\u6642\u4ee3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u3068\u63a5\u7d9a\u6027\u6642\u4ee3\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6bd4\u8f03\u3057\u3001\u6d88\u8cbb\u8005\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u63a5\u7d9a\u6027\u4ee5\u524d\u306e\u6642\u4ee3\u306e\uff14\u3064\u306eA\u3001<strong>\u2460\u8a8d\u77e5\uff08AWARE\uff09\u3001\u2461\u614b\u5ea6\uff08ATTITUDE\uff09\u3001\u2462\u884c\u52d5\uff08ACT\uff09\u3001\u2463\u518d\u884c\u52d5\uff08ACT AGAIN\uff09<\/strong>\u304b\u3089\u3001\u63a5\u7d9a\u6027\u306e\u6642\u4ee3\u306f5\u3064\u306eA\u3001<strong>\u2460\u8a8d\u77e5\uff08AWARE\uff09\u3001\u2461\u8a34\u6c42\uff08APPEAL\uff09\u3001\u2462\u8abf\u67fb\uff08ASK\uff09\u3001\u2463\u884c\u52d5\uff08ACT\uff09\u3001\u2464\u63a8\u5968\uff08ADVOCATE\uff09<\/strong>\u306b\u5909\u5316\u3057\u305f\u3068\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2691 size-medium\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/blog18021705advocacy-600x232.jpg\" alt=\"\" width=\"600\" height=\"232\" \/><\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30c7\u30b8\u30bf\u30eb\u7d4c\u6e08\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u8cea\u306e\u5909\u5316\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u5f79\u5272\u306f\u3001<strong>\u8a8d\u77e5\uff08awareness\uff09<\/strong>\u304b\u3089<strong>\u63a8\u5968(advocacy)<\/strong>\u306b\u81f3\u308b\u307e\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u9593\u4e2d\u3001\u9867\u5ba2\u306e\u9053\u6848\u5185\u3092\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3068\u30b3\u30c8\u30e9\u30fc\u6559\u6388\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u63a8\u5968\u8005\u306f\u81ea\u5206\u306e\u597d\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u3092\u3001\u983c\u307e\u308c\u306a\u304f\u3066\u3082\u81ea\u767a\u7684\u306b\u63a8\u5968\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u3001\u9867\u5ba2\u3092\u8a8d\u77e5\u304b\u3089\u63a8\u5968\u306b\u9032\u307e\u305b\u308b\u3053\u3068\u3092\u7a76\u6975\u306e\u76ee\u6a19\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u73fe\u5728\u4e16\u754c\u3067\u6700\u3082\u5229\u7528\u3055\u305b\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u30d9\u30f3\u30c0\u30fc\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u4e16\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u727d\u5f15\u3057\u3066\u3044\u308bMarketo\u793e\u304c2017\u5e744\u6708\u306b\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3067\u4e3b\u50ac\u3057\u305f\u300cMarketing Nation Summit 2017\u300d\u306e\u30ad\u30fc\u30ce\u30fc\u30c8\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u304a\u3044\u3066\u3001\u5f53\u6642Marketo\u793eCMO\u306eChandar Pattabhiram\u6c0f\u306f\u300c\u6226\u3044\u3092\u52dd\u3061\u629c\u304f\u305f\u3081\u306e3\u3064\u306eA\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6319\u3052\u3001\u305d\u306e\u3072\u3068\u3064\u306b\u300cADVOCACY\u300d\u3092\u6319\u3052\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_2669\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-2669\" class=\"wp-image-2669\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/blog180221_marketo-600x343.png\" alt=\"blog180221_marketo\" width=\"600\" height=\"343\" \/><p id=\"caption-attachment-2669\" class=\"wp-caption-text\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u201d3\u3064\u306eA\u201d<\/p><\/div>\n<p>Pattabhiram\u6c0f\u306b\u3088\u308b\u3068\u3001\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u306f\u6c7a\u3057\u3066\u9867\u5ba2\u3060\u3051\u306b\u4f7f\u7528\u3059\u308b\u8a00\u8449\u3067\u306f\u306a\u304f\u3001\u7d44\u7e54\u306e\u5185\u5074\u304b\u3089\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3088\u3046\u3067\u3059\u3002<br \/>\n\u5f93\u696d\u54e1\u304c\u81ea\u5206\u306e\u4f1a\u793e\u3092\u652f\u6301\u3059\u308b\u4e8b\u3067\u5185\u5074\u304b\u3089\u5916\u306b\u5411\u3051\u3066\u30d6\u30e9\u30f3\u30c9\u3092\u63d0\u5531\u3057\u3001\u305d\u308c\u306f\u3084\u304c\u3066\u3046\u3061\u304b\u3089\u5916\u306b\u5e83\u304c\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u4ee3\u8868\u7684\u306a\u4f8b\u304c\u30c7\u30a3\u30ba\u30cb\u30fc\u3067\u3042\u308a\u3001\u30c7\u30a3\u30ba\u30cb\u30fc\u30e9\u30f3\u30c9\u3067\u50cd\u3044\u3066\u3044\u308b\u5f93\u696d\u54e1\u306e\u5185\u304b\u3089\u306b\u3058\u307f\u51fa\u3066\u304f\u308b\u60c5\u71b1\u304c\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u3068\u8aac\u660e\u3057\u305f\u4e0a\u3067\u3053\u306e\u30a4\u30f3\u30b5\u30a4\u30c9\u30a2\u30a6\u30c8\u306e\u767a\u60f3\u304c\u91cd\u8981\u3067\u3042\u308b\u3068Pattabhiram\u6c0f\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><strong>\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u30a2\u30c9\u30dc\u30b1\u30a4\u30c8\uff08<\/strong><strong>Advocate<\/strong><strong>\uff09\u300d<br \/>\n\u300c\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\uff08<\/strong><strong>Advocacy<\/strong><strong>\uff09\u300d\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u306f<\/strong><\/h2>\n<p>\u8a71\u3092\u30b3\u30c8\u30e9\u30fc\u6559\u6388\u306e\u7406\u8ad6\u306b\u623b\u3057\u307e\u3059\u3002<br \/>\n\u300e\u30b3\u30c8\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0\u300f\u306e\u4e2d\u3067\u306f\u8a8d\u77e5\u304b\u3089\u63a8\u5968\u306b\u81f3\u308b\u5272\u5408\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u4ee5\u4e0b\uff14\u3064\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u5531\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u8a98\u5f15\u529b\u3092\u9ad8\u3081\u308b<\/strong><br \/>\n\u30d6\u30e9\u30f3\u30c9\u304c\u5f37\u3044\u8a34\u6c42\u529b\u3092\u3082\u305f\u3089\u3059\u305f\u3081\u306b\u306f\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u8981\u56e0\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3002<\/li>\n<li><strong>\u597d\u5947\u5fc3\u3092\u6700\u9069\u5316\u3059\u308b<\/strong><strong><br \/>\n<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u9867\u5ba2\u306b\u9b45\u529b\u7684\u306a\u77e5\u8b58\u3092\u9069\u91cf\u4e0e\u3048\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u9867\u5ba2\u306b\u597d\u5947\u5fc3\u3092\u751f\u307f\u51fa\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3002<\/li>\n<li><strong>\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b<\/strong><br \/>\n\u9867\u5ba2\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u7d71\u5408\u3057\u305f\u7d4c\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3002<\/li>\n<li><strong>\u89aa\u8fd1\u611f\u3092\u9ad8\u3081\u308b<\/strong><br \/>\n\u58f2\u8cb7\u306e\u6210\u7acb\u3092\u30b4\u30fc\u30eb\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u542b\u3080\u8cfc\u5165\u5f8c\u7d4c\u9a13\u3092\u9ad8\u3081\u308b\u3053\u3068\u3084\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7bc9\u304f\u3053\u3068\u304c\u91cd\u8981\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u6307\u6a19\u3092\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024 (LTV: Life Time Value)\u300d\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u201c\u9577\u671f\u5fd7\u5411\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u58f2\u8cb7\u306e\u6210\u7acb\u3092\u3001\u3082\u3063\u3068\u5927\u304d\u306a\u5b9f\u308a\u3092\u3082\u305f\u3089\u3057\u3046\u308b\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u306e\u51fa\u767a\u3068\u307f\u306a\u3059\u3002\u201d 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