{"id":15681,"date":"2025-05-28T08:00:29","date_gmt":"2025-05-27T23:00:29","guid":{"rendered":"https:\/\/www.sunbridge.com\/?post_type=blog&amp;p=15681"},"modified":"2025-05-28T08:00:29","modified_gmt":"2025-05-27T23:00:29","slug":"complete-guide-lead-management-in-account-engagement-aka-pardot","status":"publish","type":"blog","link":"https:\/\/www.sunbridge.com\/blog\/column\/complete-guide-lead-management-in-account-engagement-aka-pardot\/","title":{"rendered":"\u3010\u5b8c\u5168\u30ac\u30a4\u30c9\u3011Account Engagement\uff08\u65e7Pardot\uff09 \u306b\u304a\u3051\u308b\u898b\u8fbc\u307f\u5ba2\u7ba1\u7406"},"content":{"rendered":"<h2>\u306f\u3058\u3081\u306b<\/h2>\n<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001<strong>\u300c\u3053\u306e\u898b\u8fbc\u307f\u5ba2\u306f\u4eca\u3001\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3044\u3066\u3001\u3069\u308c\u304f\u3089\u3044\u30db\u30c3\u30c8\u306a\u306e\u304b\uff1f\u300d<\/strong>\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u6700\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>Marketing Cloud Account Engagement\uff08\u65e7Pardot\uff09\u3067\u306f\u3001\u3053\u306e\u5224\u65ad\u3092<strong>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/strong>\u3068<strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b9\u30c6\u30fc\u30bf\u30b9<\/strong>\u3068\u3044\u30462\u3064\u306e\u8ef8\u3067\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u6982\u8981\u304b\u3089\u3001<strong>\u5b9f\u88c5\u65b9\u6cd5\u3001\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/strong>\u307e\u3067\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>1. \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<h3>\u6982\u8981<\/h3>\n<p>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f\u3001\u30ea\u30fc\u30c9\u306e\u884c\u52d5\u306b\u5fdc\u3058\u3066\u300c\u95a2\u5fc3\u5ea6\u300d\u3092\u6570\u5024\u3067\u53ef\u8996\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<h3>\u8a73\u7d30<\/h3>\n<p><strong>\u4e3b\u306a\u30b9\u30b3\u30a2\u52a0\u70b9\u8981\u7d20\uff1a<\/strong><\/p>\n<table style=\"border-collapse: collapse;width: 100%;height: 432px\">\n<thead>\n<tr id=\"1f99ed70-bada-8004-be5b-e5608e9dfb02\" style=\"height: 48px\">\n<th id=\"pMfr\" style=\"width: 21.6332%;height: 48px;text-align: center\"><strong>\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3<\/strong><\/th>\n<th id=\"Mkhv\" style=\"width: 10.9599%;height: 48px;text-align: center\"><strong>\u30b9\u30b3\u30a2<br \/>\n\uff08\u30c7\u30d5\u30a9\u30eb\u30c8\u8a2d\u5b9a\uff09<br \/>\n<\/strong><\/th>\n<th id=\"kTr{\" style=\"width: 67.3352%;height: 48px;text-align: center\"><strong>\u8aac\u660e<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr id=\"1f99ed70-bada-80d2-97bf-e066f4756433\" style=\"height: 48px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 48px\">Olark\u30c1\u30e3\u30c3\u30c8<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 48px\">+10<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 48px\">Olark\u30c1\u30e3\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\nOlark\u30b3\u30cd\u30af\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8071-ba3d-ee1e11709923\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30ab\u30b9\u30bf\u30e0\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306e\u30af\u30ea\u30c3\u30af<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">+3<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30af\u30ea\u30c3\u30af\u306e\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80cd-94a6-e8e12d79295b\" style=\"height: 48px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 48px\">\u30b5\u30a4\u30c8\u691c\u7d22\u30af\u30a8\u30ea<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 48px\">+3<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 48px\">\u30b5\u30a4\u30c8\u691c\u7d22\u3092\u5b9f\u884c\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\n[\u30b5\u30a4\u30c8\u691c\u7d22] \u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8056-8ef4-dc8fcb24482e\" style=\"height: 48px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 48px\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30af\u30ea\u30c3\u30af<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 48px\">+3<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 48px\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3067\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\n\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30e1\u30fc\u30eb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u306e\u63a5\u7d9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8045-9db8-d4f3f892febd\" style=\"height: 48px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 48px\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c3\u30bb\u30fc\u30b8\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 48px\">0<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 48px\">\u30bd\u30fc\u30b7\u30e3\u30eb\u6295\u7a3f\u3092\u4ecb\u3057\u3066\u6295\u7a3f\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\uff08Facebook\u3001LinkedIn\uff09\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\n\u5404\u30b3\u30cd\u30af\u30bf\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8078-816a-f7de611b1423\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30c8\u30e9\u30c3\u30ab\u30fc\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">+3<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30e1\u30fc\u30eb\u5185\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8014-9a3d-c5358126d1ec\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30d3\u30b8\u30bf\u30fc\u306e\u30bb\u30c3\u30b7\u30e7\u30f3<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">+3<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u898b\u8fbc\u307f\u5ba2\u3068 Cookie \u3092\u95a2\u9023\u3065\u3051\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8038-93c8-ee099ef0da6e\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30d5\u30a1\u30a4\u30eb\u30a2\u30af\u30bb\u30b9<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">+3<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30d5\u30a1\u30a4\u30eb\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80af-99fc-d39b2e84cf63\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u30a8\u30e9\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">-5<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u306e\u767b\u9332\u3092\u8a66\u307f\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80f9-85d8-cadcfd2ddbbd\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u30cf\u30f3\u30c9\u30e9\u30fc\u30a8\u30e9\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">-5<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u30cf\u30f3\u30c9\u30e9\u30fc\u306e\u767b\u9332\u3092\u8a66\u307f\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8026-9e46-f6f113d4caed\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u30cf\u30f3\u30c9\u30e9\u30fc\u767b\u9332<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">+50<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u30cf\u30f3\u30c9\u30e9\u30fc\u306e\u767b\u9332\u306b\u6210\u529f\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80d4-a96f-e75631a8f831\" style=\"height: 24px\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u767b\u9332<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%;height: 24px\">+50<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%;height: 24px\">\u30d5\u30a9\u30fc\u30e0\u306e\u767b\u9332\u306b\u6210\u529f\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-805f-8de4-f9deb723d6d9\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">+1<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u304c\u57cb\u3081\u8fbc\u307e\u308c\u305f\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\n\u30da\u30fc\u30b8\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30da\u30fc\u30b8\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30b9\u30b3\u30a2\u8abf\u6574\u304c\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8062-9d24-d679ebf87b83\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u30e1\u30fc\u30eb\u306e\u958b\u5c01<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">0<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u958b\u5c01\u306e\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8045-bfb5-d5e2299968d2\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u30a8\u30e9\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">-5<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u767b\u9332\u3092\u8a66\u307f\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-809d-947a-c6147ccf5de1\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u4e0d\u6210\u7acb\u306e\u5546\u8ac7<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">-100<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u3068\u540c\u671f\u3057\u305f\u53d6\u5f15\u5148\u8cac\u4efb\u8005\u306b\u3001\u95a2\u9023\u3065\u3051\u3089\u308c\u305f\u5546\u8ac7\u304c\u4e0d\u6210\u7acb\u306b\u306a\u308b\u3068\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-803b-8956-f68141d6d9cd\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u4f5c\u6210\u3055\u308c\u305f\u5546\u8ac7<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">+50<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u3068\u540c\u671f\u3057\u305f\u53d6\u5f15\u5148\u8cac\u4efb\u8005\u306b\u3001\u5546\u8ac7\u304c\u95a2\u9023\u3065\u3051\u3089\u308c\u308b\u3068\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80ab-bf64-ed3f009ecc73\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u53c2\u52a0\u3057\u305fWeb\u30bb\u30df\u30ca\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">0<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">Web\u30bb\u30df\u30ca\u30fc\u3078\u306e\u51fa\u5e2d\u306e\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\nGoToWebinar\u30b3\u30cd\u30af\u30bf\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80df-881f-cba7393ae9d6\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u6210\u7acb\u3057\u305f\u5546\u8ac7<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">0<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u3068\u540c\u671f\u3057\u305f\u53d6\u5f15\u5148\u8cac\u4efb\u8005\u306b\u3001\u95a2\u9023\u3065\u3051\u3089\u308c\u305f\u5546\u8ac7\u304c\u6210\u7acb\u3059\u308b\u3068\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-801d-a42b-fa7ba03ee914\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u62db\u5f85\u3055\u308c\u305fWeb\u30bb\u30df\u30ca\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">0<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">Web\u30bb\u30df\u30ca\u30fc\u3078\u306e\u62db\u5f85\u306e\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\nGoToWebinar\u30b3\u30cd\u30af\u30bf\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-806a-a0cd-ce9375e5029a\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u6b63\u5e38\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">+50<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u767b\u9332\u306b\u6210\u529f\u3059\u308b\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80c4-92e6-cb48b82cecbb\">\n<td id=\"pMfr\" class=\"\" style=\"width: 21.6332%\">\u767b\u9332\u3057\u305fWeb\u30bb\u30df\u30ca\u30fc<\/td>\n<td id=\"Mkhv\" class=\"\" style=\"width: 10.9599%\">0<\/td>\n<td id=\"kTr{\" class=\"\" style=\"width: 67.3352%\">Web\u30bb\u30df\u30ca\u30fc\u3078\u306e\u767b\u9332\u306e\u5ea6\u306b\u30b9\u30b3\u30a2\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<br \/>\nGoToWebinar\u30b3\u30cd\u30af\u30bf\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u8a2d\u5b9a\u65b9\u6cd5\uff1a<\/strong><\/p>\n<ul>\n<li><strong>[Account Engagement\u8a2d\u5b9a] &gt; [\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0] &gt; [\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u3092\u7de8\u96c6]<\/strong> \u306b\u3066\u30eb\u30fc\u30eb\u7de8\u96c6<\/li>\n<\/ul>\n<p><!-- notionvc: e4de501a-c959-42a0-942d-1131fb5b1321 --><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/scoring-600x146.png\" alt=\"\" width=\"600\" height=\"146\" class=\"alignnone size-medium wp-image-15682\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/scoring-rule-setup-600x263.png\" alt=\"\" width=\"600\" height=\"263\" class=\"alignnone size-medium wp-image-15683\" \/><\/p>\n<ul>\n<li><strong>\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\u30fbEngagement Studio<\/strong>\u3067\u3082\u6761\u4ef6\u306b\u5fdc\u3058\u3066\u52a0\u6e1b\u70b9\u53ef\u80fd<\/li>\n<\/ul>\n<p><strong>\u6ce8\u610f\u70b9\uff1a<\/strong><\/p>\n<ul>\n<li>\u5916\u90e8\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u3044\u306a\u3044\u3068\u6a5f\u80fd\u3057\u306a\u3044\u30b9\u30b3\u30a2\u304c\u3042\u308b\uff08Olark\u3001GoToWbinar\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u6295\u7a3f\u306a\u3069\uff09<\/li>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u306f\u5168\u3066\u306e\u30a2\u30bb\u30c3\u30c8\u306b\u5171\u901a\u3057\u3066\u9069\u7528\u3055\u308c\u308b\uff08\u500b\u5225\u306b\u5909\u66f4\u3057\u305f\u3044\u5834\u5408\u306f\u5b8c\u4e86\u30a2\u30af\u30b7\u30e7\u30f3\u7b49\u3067\u8a2d\u5b9a\uff09<\/li>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u306e\u5909\u66f4\u306f\u904e\u53bb\u306b\u9061\u3063\u3066\u9069\u7528\u3055\u308c\u308b\uff08\u65e2\u5b58\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u5168\u4f53\u3078\u306e\u5f71\u97ff\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff09<\/li>\n<li>\u53e4\u3044\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u306f\u30b9\u30b3\u30a2\u304c\u9ad8\u304f\u306a\u308b\u306e\u3067\u3001\u5b9a\u671f\u7684\u306a\u30ea\u30bb\u30c3\u30c8\u304c\u5fc5\u8981\uff08\u53c2\u8003\uff1a<a href=\"https:\/\/sunbridge.quip.com\/gy4oAabkKgFr\/180\">180\u65e5\u9593\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u306e\u306a\u3044\u30d7\u30ed\u30b9\u30da\u30af\u30c8\u306e\u30b9\u30b3\u30a2\u3092\u30bc\u30ed\u306b\u30ea\u30bb\u30c3\u30c8\u3057\u305f\u3044<\/a>\uff09<\/li>\n<\/ul>\n<p><!-- notionvc: 8a249d35-7a1e-42a6-91d3-f07c46fc2938 --><\/p>\n<h2>2. \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30ab\u30c6\u30b4\u30ea\u3068\u306f\uff1f<\/h2>\n<h3>\u6982\u8981<\/h3>\n<p>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30ab\u30c6\u30b4\u30ea\u3068\u306f\u3001<strong>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3054\u3068\u306b\u30b9\u30b3\u30a2\u3092\u5206\u985e\u30fb\u5206\u6790\u3067\u304d\u308b\u6a5f\u80fd<\/strong>\u3067\u3059\u3002 \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u3067\u52a0\u70b9\u3055\u308c\u305f\u30b9\u30b3\u30a2\u306e\u5185\u8a33\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u300c\u898b\u8fbc\u307f\u5ba2\u304c\u3069\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u300d<\/strong>\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u8a73\u7d30<\/h3>\n<p><strong>\u8a2d\u5b9a\u65b9\u6cd5\uff1a<\/strong><\/p>\n<ul>\n<li><strong>[Account Engagement\u8a2d\u5b9a] &gt; [\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0] &gt; [\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30ab\u30c6\u30b4\u30ea\u3092\u8ffd\u52a0]<\/strong> \u306b\u3066\u30ab\u30c6\u30b4\u30ea\u3092\u8ffd\u52a0<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/scoring-categories-600x142.png\" alt=\"\" width=\"600\" height=\"142\" class=\"alignnone size-medium wp-image-15684\" \/><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/scoring-categories-setup-600x211.png\" alt=\"\" width=\"600\" height=\"211\" class=\"alignnone size-medium wp-image-15685\" \/><\/p>\n<table style=\"border-collapse: collapse;width: 100%\">\n<thead>\n<tr id=\"1f99ed70-bada-80a5-bacc-fe08861d32f9\">\n<th id=\"bKxD\" style=\"width: 25.788%;text-align: center\"><strong>\u8a2d\u5b9a\u9805\u76ee<\/strong><\/th>\n<th id=\"TuQK\" style=\"width: 74.1404%;text-align: center\"><strong>\u5099\u8003<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr id=\"1f99ed70-bada-808f-9ec6-ef2623f42fe8\">\n<td id=\"bKxD\" class=\"\" style=\"width: 25.788%\">\u958b\u59cb\u65e5\u306e\u9078\u629e<\/td>\n<td id=\"TuQK\" class=\"\" style=\"width: 74.1404%\">\u9078\u629e\u3057\u305f\u65e5\u4ed8\u4ee5\u964d\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u30ab\u30c6\u30b4\u30ea\u306b\u95a2\u9023\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80b4-b598-dd38485ef683\">\n<td id=\"bKxD\" class=\"\" style=\"width: 25.788%\">\u3059\u3079\u3066\u306e\u5c65\u6b74\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u542b\u3081\u308b<\/td>\n<td id=\"TuQK\" class=\"\" style=\"width: 74.1404%\">\u9078\u629e\u3057\u305f\u30d5\u30a9\u30eb\u30c0\u30fc\u5185\u306e\u30a2\u30bb\u30c3\u30c8\u306b\u95a2\u9023\u3059\u308b\u904e\u53bb\u306e\u3059\u3079\u3066\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u304c\u30ab\u30c6\u30b4\u30ea\u306b\u95a2\u9023\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-802d-9b91-fa3442f69d7c\">\n<td id=\"bKxD\" class=\"\" style=\"width: 25.788%\">\u30d5\u30a9\u30eb\u30c0\u30fc\u306b\u5272\u308a\u5f53\u3066<\/td>\n<td id=\"TuQK\" class=\"\" style=\"width: 74.1404%\">\u30ab\u30c6\u30b4\u30ea\u306b\u95a2\u9023\u3065\u3051\u308b\u30d5\u30a9\u30eb\u30c0\u30fc\u3092\u9078\u629e\u3057\u307e\u3059\u3002<br \/>\n\u9078\u629e\u3057\u305f\u30d5\u30a9\u30eb\u30c0\u30fc\u914d\u4e0b\u306e\u3059\u3079\u3066\u306e\u30a2\u30bb\u30c3\u30c8\u304c\u30ab\u30c6\u30b4\u30ea\u306b\u95a2\u9023\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u6ce8\u610f\u70b9\uff1a<\/strong><\/p>\n<ul>\n<li>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30ab\u30c6\u30b4\u30ea\u306f\u968e\u5c64\u69cb\u9020\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\uff08\u88fd\u54c1\u3054\u3068\u306b\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001\u540c\u3058\u968e\u5c64\u3067\u88fd\u54c1\u3054\u3068\u306e\u30d5\u30a9\u30eb\u30c0\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff09<\/li>\n<\/ul>\n<p><!-- notionvc: 84c13869-572b-472c-9ef0-9a313d30d162 --><\/p>\n<h2>3. \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u308b\u30b9\u30c6\u30fc\u30bf\u30b9\u7ba1\u7406\u3068\u306f\uff1f<\/h2>\n<h3>\u6982\u8981<\/h3>\n<p>Salesforce\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30f3\u30d0\u30fc\u306e\u72b6\u6cc1\uff09\u306f\u3001<strong>\u300c\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3001\u8ab0\u304c\u3069\u3053\u307e\u3067\u95a2\u4e0e\u3057\u305f\u304b\u300d<\/strong>\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6d3b\u7528\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002 <a href=\"https:\/\/www.sunbridge.com\/blogs\/blog\/column\/account-engagement-campaign-management\/\">https:\/\/www.sunbridge.com\/blogs\/blog\/column\/account-engagement-campaign-management\/<\/a><\/p>\n<h3>\u8a73\u7d30<\/h3>\n<p>Account Engagement\u3067\u306f<strong>Salesforce\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30aa\u30d6\u30b8\u30a7\u30af\u30c8<\/strong>\u3068\u9023\u643a\u3057\u3001\u30ea\u30fc\u30c9\/\u53d6\u5f15\u5148\u8cac\u4efb\u8005\u304c\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u304b\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li>\u30ea\u30b9\u30c8\u30e1\u30fc\u30eb\u3084\u30d5\u30a9\u30fc\u30e0\u306e\u5b8c\u4e86\u30a2\u30af\u30b7\u30e7\u30f3\u3067\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8ffd\u52a0\u300d\u307e\u305f\u306f\u300cCRM\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u8ffd\u52a0\u300d\u3092\u8a2d\u5b9a<\/li>\n<\/ul>\n<p>\u25bc\u30d5\u30a9\u30fc\u30e0\u306e\u5b8c\u4e86\u30a2\u30af\u30b7\u30e7\u30f3\u8a2d\u5b9a\u753b\u9762<!-- notionvc: 528ed8f0-ca28-492c-8a89-47b5df328c35 --><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/completion-actions-form-600x72.png\" alt=\"\" width=\"600\" height=\"72\" class=\"alignnone size-medium wp-image-15686\" \/><\/p>\n<p>\u25bc\u30ea\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u5b8c\u4e86\u30a2\u30af\u30b7\u30e7\u30f3\u8a2d\u5b9a\u753b\u9762<!-- notionvc: 5a940df0-802c-427d-9293-79ca43b737d9 --><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sunbridge.com\/blogs\/wp-content\/uploads\/completion-actions-list-mail-600x313.png\" alt=\"\" width=\"600\" height=\"313\" class=\"alignnone size-medium wp-image-15687\" \/><\/p>\n<p>\u3088\u304f\u4f7f\u308f\u308c\u308b\u30b9\u30c6\u30fc\u30bf\u30b9\u4f8b\uff1a<!-- notionvc: 48e5f23f-79c8-4df3-8005-4e22792a9cb5 --><\/p>\n<table style=\"border-collapse: collapse;width: 100%\">\n<thead>\n<tr id=\"1f99ed70-bada-8005-922a-d33c930f1b0a\">\n<th id=\"{`\\H\" style=\"width: 25%;text-align: center\"><strong>\u30b9\u30c6\u30fc\u30bf\u30b9<\/strong><\/th>\n<th id=\"_F|p\" style=\"width: 74.9284%;text-align: center\"><strong>\u5b9a\u7fa9<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr id=\"1f99ed70-bada-8090-aa79-f7cc381cde35\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u7533\u8fbc<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">\u30a4\u30d9\u30f3\u30c8\u3084\u30a6\u30a7\u30d3\u30ca\u30fc\u306b\u7533\u3057\u8fbc\u3093\u3060\u72b6\u614b<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-80f7-9b99-c40b64eb46a2\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u53c2\u52a0<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">\u5b9f\u969b\u306e\u53c2\u52a0\u3084\u8996\u8074\u304c\u78ba\u8a8d\u3055\u308c\u305f\u72b6\u614b<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-800e-8cdf-ecdb721c9554\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u6b20\u5e2d<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">\u7533\u3057\u8fbc\u3093\u3060\u304c\u4e0d\u53c2\u52a0\u3060\u3063\u305f\u72b6\u614b<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-801c-8b2d-c23876407a9a\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u8cc7\u6599\u8acb\u6c42<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u72b6\u614b<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8058-a833-ef81b557b9ef\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u30d5\u30a9\u30ed\u30fc\u5bfe\u8c61<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">MQL\u6761\u4ef6\u3092\u6e80\u305f\u3057\u3001\u55b6\u696d\u304c\u30a2\u30b5\u30a4\u30f3\u3055\u308c\u308b\u72b6\u614b<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8096-8f97-cc7f396e3cfb\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u30e1\u30fc\u30eb\u958b\u5c01<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">\u53d7\u4fe1\u3057\u305f\u30ea\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u72b6\u614b<\/td>\n<\/tr>\n<tr id=\"1f99ed70-bada-8041-be62-fd22ff920178\">\n<td id=\"{`\\H\" class=\"\" style=\"width: 25%\">\u30e1\u30fc\u30eb\u30af\u30ea\u30c3\u30af<\/td>\n<td id=\"_F|p\" class=\"\" style=\"width: 74.9284%\">\u53d7\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u72b6\u614b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30f3\u30d0\u30fc\u306e\u904b\u7528\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u3001\u7d44\u7e54\u5185\u3067\u7d71\u4e00\u3057\u305f\u30b9\u30c6\u30fc\u30bf\u30b9\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u3092\u63a8\u5968\u3057\u307e\u3059\u3002<!-- notionvc: d7d7675a-1ec2-4f79-a604-e21fe5e89391 --><\/p>\n<h2>4. \u30e6\u30fc\u30b9\u30b1\u30fc\u30b9<\/h2>\n<p>\u30b9\u30b3\u30a2\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30f3\u30d0\u30fc\u306e\u72b6\u6cc1\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u306e\u5ea6\u5408\u3044\u3092\u8a73\u7d30\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Account Engagement\u3067\u306f\u3001\u305d\u308c\u3089\u3092\u6761\u4ef6\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3057\u3001\u305d\u306e\u5f8c\u306e\u65bd\u7b56\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u2460\uff1a\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u53cd\u5fdc\u5206\u6790\u3068\u55b6\u696d\u9023\u643a<\/h3>\n<ul>\n<li>\u30b9\u30c6\u30fc\u30bf\u30b9\u300c\u53c2\u52a0\u300d&amp; \u30b9\u30b3\u30a2\u300c80\u4ee5\u4e0a\u300d\u2192 \u55b6\u696d\u62c5\u5f53\u306b\u5272\u308a\u5f53\u3066&amp;\u901a\u77e5<\/li>\n<li>\u30b9\u30c6\u30fc\u30bf\u30b9\u300c\u6b20\u5e2d\u300d\u2192 \u30a2\u30fc\u30ab\u30a4\u30d6\u52d5\u753b\u30ea\u30f3\u30af\u4ed8\u304d\u30e1\u30fc\u30eb\u306e\u914d\u4fe1<\/li>\n<\/ul>\n<h3>\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u2461\uff1a\u8cc7\u6599DL\u306b\u3088\u308bMQL\u5275\u51fa<\/h3>\n<ul>\n<li>\u30b9\u30c6\u30fc\u30bf\u30b9\u300c\u8cc7\u6599\u8acb\u6c42\u300d&amp;\u30b9\u30b3\u30a2\u300c50\u4ee5\u4e0b\u300d\u2192\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u5bfe\u8c61\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0<\/li>\n<li>\u30b9\u30c6\u30fc\u30bf\u30b9\u300c\u8cc7\u6599\u8acb\u6c42\u300d&amp;\u30b9\u30b3\u30a2\u300c50\u4ee5\u4e0a\u300d \u2192 \u55b6\u696d\u62c5\u5f53\u306b\u901a\u77e5\uff06\u30b9\u30c6\u30fc\u30bf\u30b9\u300c\u30d5\u30a9\u30ed\u30fc\u5bfe\u8c61\u300d\u306b\u66f4\u65b0<\/li>\n<\/ul>\n<h3>\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u2462\uff1a\u5c55\u793a\u4f1a\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u65bd\u7b56<\/h3>\n<ul>\n<li>\u540d\u523a\u30b9\u30ad\u30e3\u30f3\u2192 Salesforce\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300c\u53c2\u52a0\u300d\u306b\u624b\u52d5\u30a4\u30f3\u30dd\u30fc\u30c8<\/li>\n<\/ul>\n<p><!-- notionvc: 98750286-ec5b-42ff-92d6-0abed0b7c99b --><\/p>\n<h2>5. \u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n<p><strong>\u2705 \u4e0d\u8981\u306a\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u306e\u52a0\u70b9\u306f0\u306b\u8a2d\u5b9a<\/strong><\/p>\n<p><strong>\u2705 \u30b9\u30b3\u30a2\u306f\u5b9a\u671f\u7684\u306b\u30ea\u30bb\u30c3\u30c8<\/strong><\/p>\n<p>\u2705 <strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30f3\u30d0\u30fc\u306e\u72b6\u6cc1\u306e\u904b\u7528\u30eb\u30fc\u30eb\u306f\u7d44\u7e54\u5185\u3067\u7d71\u4e00<\/strong><\/p>\n<p>\u2705 <strong>\u30b9\u30c6\u30fc\u30bf\u30b9\u3068\u30b9\u30b3\u30a2\u3092\u6761\u4ef6\u306b\u3057\u305f\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30eb\u30fc\u30eb\u3067\u81ea\u52d5\u5316<\/strong><\/p>\n<p>\u2705 <strong>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u30eb\u30fc\u30eb\u3068\u30b9\u30c6\u30fc\u30bf\u30b9\u5909\u66f4\u6761\u4ef6\u3092\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3057<\/strong><\/p>\n<p><!-- notionvc: 18544689-d9e9-4b3d-b332-554d6196e847 --><\/p>\n<h2>6. \u307e\u3068\u3081<\/h2>\n<p>\u30b9\u30b3\u30a2\u306f\u300c\u8208\u5473\u95a2\u5fc3\u306e\u5ea6\u5408\u3044\u300d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30f3\u30d0\u30fc\u306e\u72b6\u6cc1\u306f\u300c\u65bd\u7b56\u3078\u306e\u95a2\u4e0e\u5ea6\u300d\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e2\u3064\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u8a55\u4fa1\u30fbMQL\u5275\u51fa\u30fb\u55b6\u696d\u9023\u643a\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u4f55\u5ea6\u3082PDCA\u3092\u56de\u3057\u3001\u55b6\u696d\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b5\u30f3\u30d6\u30ea\u30c3\u30b8\u3067\u306f\u3001\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306eSalesforce-Account Engagement\u306e\u5168\u4f53\u8a2d\u8a08\u304b\u3089\u3001\u5177\u4f53\u7684\u306a\u8a2d\u5b9a\u306e\u652f\u63f4\u307e\u3067\u3001\u5e45\u5e83\u304f\u3054\u652f\u63f4\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u306f\u3082\u3061\u308d\u3093\u3001\u300c\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u6f20\u7136\u3068\u3057\u305f\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u65b9\u3082\u3001\u307e\u305a\u306f\u5f0a\u793e\u306b\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<!-- notionvc: 7384b7ad-fc7e-4766-9870-6d55c7b0f431 --><\/p>\n<p><!-- notionvc: d908f599-bc60-418d-add3-a5a6495359a0 --><\/p>\n<p><!-- notionvc: ca640a08-568a-4eba-a0e4-a128b2a6a22d --><\/p>\n<p><!-- notionvc: 681438d6-a6be-44ea-8777-47712d5c9fce --><\/p>\n<p><!-- notionvc: 4c516be0-2803-4533-8e4e-09b31efb9529 --><\/p>\n","protected":false},"featured_media":17730,"template":"","meta":{"swell_btn_cv_data":"","footnotes":""},"blog_cat":[7,28],"blog_tag":[4,5,23],"class_list":["post-15681","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_cat-column","blog_cat-marketing","blog_tag-marketing","blog_tag-marketing-automation","blog_tag-setting"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u306f\u3058\u3081\u306b BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u300c\u3053\u306e\u898b\u8fbc\u307f\u5ba2\u306f\u4eca\u3001\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3044\u3066\u3001\u3069\u308c\u304f\u3089\u3044\u30db\u30c3\u30c8\u306a\u306e\u304b\uff1f\u300d\u3092\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" 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