{"id":1538,"date":"2016-08-31T15:00:45","date_gmt":"2016-08-31T06:00:45","guid":{"rendered":"https:\/\/www.sunbridge.com\/?post_type=blog&amp;p=1538"},"modified":"2016-08-31T15:00:45","modified_gmt":"2016-08-31T06:00:45","slug":"marketing_automation_how_to_keep_quality","status":"publish","type":"blog","link":"https:\/\/www.sunbridge.com\/blog\/column\/marketing_automation_how_to_keep_quality\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u54c1\u8cea\u3068\u306f\uff1f\uff08\u5f8c\u7de8\uff09"},"content":{"rendered":"<p><a href=\"https:\/\/www.sunbridge.com\/blogs\/blog\/marketingautomation\/scenario\/marketing_automation_quality\/\">\u524d\u56de\u306e\u30d6\u30ed\u30b0<\/a>\u3067\u306f\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u54c1\u8cea\u300d\u306b\u3064\u3044\u3066\u3001MA\u306e\u904b\u7528\u3067\u767a\u751f\u3059\u308b\u4e8b\u6545\u306e\u30d1\u30bf\u30fc\u30f3\u3084MA\u306e\u54c1\u8cea\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<br \/>\n\u4eca\u56de\u306f\u305d\u306e\u5f8c\u7de8\u3068\u3057\u307e\u3057\u3066\u3001MA\u306b\u304a\u3051\u308b\u691c\u8a3c\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306b\u304a\u3044\u3066\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u70ba\u306e\u8996\u70b9<br \/>\n&#8211; \u6700\u4f4e\u9650\u5b9f\u65bd\u3059\u3079\u304d\u691c\u8a3c\u3068\u306f\uff1f<\/h3>\n<h4>1. \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u691c\u8a3c\u306b\u304a\u3051\u308b\u54c1\u8cea\u306e\u8003\u3048\u65b9<\/h4>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u691c\u8a3c\u3067\u306f\u3001\u300c\u88fd\u54c1\u300d\u304c\u8981\u6c42\u30fb\u8981\u4ef6\u901a\u308a\u306b\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002<br \/>\n\u54c1\u8cea\u5411\u4e0a\u306b\u304a\u3051\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u300c\u4e88\u9632\u300d\u3068\u300c\u5bfe\u51e6\u300d\u306b\u5206\u985e\u3057\u305f\u5834\u5408\u3001\u4e88\u9632\u3068\u306f\u3001\u4e8b\u6545\u306e\u8981\u56e0\u3092\u690d\u3048\u4ed8\u3051\u306a\u3044\u3053\u3068\u3002\u5bfe\u51e6\u306f\u690d\u3048\u4ed8\u3051\u3089\u308c\u305f\u8981\u56e0\u3092\u53d6\u308a\u9664\u304f\u3053\u3068\u3002\u3068\u5b9a\u7fa9\u3067\u304d\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br \/>\n\u30c6\u30b9\u30c8\u3092\u542b\u3080\u5404\u958b\u767a\u5de5\u7a0b\u306b\u304a\u3044\u3066\u3001\u30c6\u30b9\u30c8\u306f\u3042\u304f\u307e\u3067\u3082\u5bfe\u51e6\u3067\u3057\u304b\u306a\u304f\u3001\u54c1\u8cea\u3092\u5275\u308a\u3053\u3080\u306e\u306f\u30c6\u30b9\u30c8\u4ee5\u5916\u306e\u8a2d\u8a08\u30fb\u5b9f\u88c5\u5de5\u7a0b\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u5404\u5de5\u7a0b\u3067\u8981\u6c42\u30fb\u8981\u4ef6\u30ec\u30d9\u30eb\u306b\u5fdc\u3058\u305f\u4e88\u9632\u7b56\u3001\u5bfe\u51e6\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u54c1\u8cea\u5411\u4e0a\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n<h4>2. MA\u306b\u304a\u3051\u308b\u54c1\u8cea\u306e\u8003\u3048\u65b9<\/h4>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u691c\u8a3c\u306b\u5bfe\u3057\u3001MA\u691c\u8a3c\u3067\u306f\u300c\u88fd\u54c1\uff08\u30c4\u30fc\u30eb\uff09\u300d\u306b\u3088\u308b\u300c\u8a2d\u5b9a\u300d\u304c\u8981\u6c42\u30fb\u8981\u4ef6\u901a\u308a\u306b\u5b9f\u88c5\uff08\u8a2d\u5b9a\uff09\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001MA\u306b\u304a\u3051\u308b\u54c1\u8cea\u3067\u3082\u300c\u4e88\u9632\u300d\u3068\u300c\u5bfe\u51e6\u300d\u306b\u3088\u3063\u3066\u5411\u4e0a\u3067\u304d\u308b\u3082\u306e\u3068\u8003\u3048\u307e\u3059\u3002<br \/>\nMA\u306b\u304a\u3051\u308b\u691c\u8a3c\uff08\u8a2d\u5b9a\u691c\u8a3c\uff09\u3082\u300c\u5bfe\u51e6\u300d\u306b\u8a72\u5f53\u3057\u3001\u4eca\u56de\u306f\u3001\u690d\u3048\u4ed8\u3051\u3089\u308c\u305f\u8981\u56e0\u3092\u52b9\u7387\u7684\u306b\u9632\u3050\u65b9\u6cd5\u3092\u7c21\u5358\u306b\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<h4>3. MA\u306e\u8a2d\u5b9a\u691c\u8a3c\u306b\u304a\u3051\u308b\u73fe\u72b6<\/h4>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u691c\u8a3c\u3067\u306f\u3001\u5185\u90e8\u3067\u54c1\u8cea\u4fdd\u8a3c\u90e8\u3092\u69cb\u7bc9\u3059\u308b\u3001\u307e\u305f\u306f\u54c1\u8cea\u4fdd\u8a3c\u30d7\u30ed\u30bb\u30b9\u3092\u5916\u90e8\u59d4\u8a17\u3059\u308b\u306a\u3069\u3001\u54c1\u8cea\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u304d\u3066\u3044\u308b\u4e2d\u3001MA\u5c0e\u5165\u30fb\u904b\u7528\u3067\u306f\u54c1\u8cea\u30fb\u691c\u8a3c\u306e\u91cd\u8981\u6027\u304c\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u300c\u305d\u3082\u305d\u3082\u691c\u8a3c\u3092\u5b9f\u65bd\u3057\u3066\u3044\u306a\u3044\u300d\u3001\u5b9f\u65bd\u3057\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u691c\u8a3c\u65b9\u6cd5\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u306a\u3044\u3088\u3046\u306b\u898b\u53d7\u3051\u3089\u308c\u307e\u3059\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u300c\u8a72\u5f53\u3059\u308b\u30ea\u30fc\u30c9\u304c\u610f\u56f3\u3057\u305f\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5165\u3063\u3066\u3044\u308b\u304b\u300d\u3001\u300c\u8a72\u5f53\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3063\u305f\u969b\u306b\u610f\u56f3\u3057\u305f\u30ea\u30fc\u30c9\u306b\u30b9\u30b3\u30a2\u304c\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u306a\u3069\u3001\u300c\u5bfe\u8c61\u3068\u306a\u308b\u30ea\u30fc\u30c9\u306e\u72b6\u614b\u300d\u3057\u304b\u898b\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u610f\u56f3\u3057\u305f\u30ea\u30fc\u30c9\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u52d5\u304f\u3002\u3068\u3044\u3046\u691c\u8a3c\u306f\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u610f\u56f3\u3057\u305f\u30ea\u30fc\u30c9\u201d\u306e\u307f\u201d\u306b\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u52d5\u304f\u3002\u3068\u3044\u3046\u691c\u8a3c\u304c\u3055\u308c\u3066\u3044\u306a\u3044\u306a\u3069\u3001\u5bfe\u8c61\u5916\u306e\u30ea\u30fc\u30c9\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5bfe\u3057\u3066\u306e\u691c\u8a3c\u304c\u884c\u308f\u308c\u3066\u3044\u306a\u3044\u72b6\u6cc1\u3067\u3059\u3002<\/p>\n<h4>4. \u6700\u4f4e\u9650\u3084\u308b\u3079\u304d\u691c\u8a3c\u3068\u305d\u306e\u52b9\u679c<\/h4>\n<p>\u305f\u3060\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u300c\u5168\u90e8\u306e\u30d1\u30bf\u30fc\u30f3\u300d\u300c\u5168\u90e8\u306e\u53ef\u80fd\u6027\u300d\u300c\u5168\u90e8\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u3092\u7db2\u7f85\u7684\u306b\u691c\u8a3c\u3059\u308b\u3053\u3068\u306f\u3001\u975e\u73fe\u5b9f\u7684\u3067\u3059\u3002<br \/>\n\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30c6\u30b9\u30c8\u306b\u304a\u3044\u3066\u3082\u3001\u30c6\u30b9\u30c8\u6226\u7565\u30fb\u89b3\u70b9\u306a\u304f\u30c6\u30b9\u30c8\u5b9f\u65bd\u3092\u3057\u305f\u5834\u5408\u3001\u300c\u3057\u3089\u307f\u3064\u3076\u3057\u306b\u691c\u8a3c\u3059\u308b\u300d\u300c\u7d4c\u9a13\u3084\u52d8\u306b\u983c\u308b\u300d\u300c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u5185\u3067\u3067\u304d\u308b\u3068\u3053\u308d\u307e\u3067\u3084\u308b\u300d\u306a\u3069\u3001\u30c6\u30b9\u30c8\u306e\u610f\u7fa9\u304c\u4e0d\u660e\u306a\u691c\u8a3c\u3092\u3057\u3066\u3044\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3082\u591a\u3005\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e0d\u5177\u5408\u304c\u30bc\u30ed\u306b\u306a\u308b\u3053\u3068\u306f\u306a\u3044\u3002\u4e88\u7b97\u30fb\u671f\u9593\u306f\u6709\u9650\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u3001\u4eca\u56de\u306e\u691c\u8a3c\u3067\u306f\u3069\u3053\u306b\u7740\u76ee\u3057\u3066\u72d9\u3044\u6483\u3061\u3059\u308b\u304b\u3001\u3069\u3046\u3044\u3046\u624b\u6cd5\u304c\u4eca\u56de\u306e\u8981\u6c42\u30fb\u8981\u4ef6\u306b\u5408\u81f4\u3059\u308b\u304b\u3092\u4e8b\u524d\u306b\u5b9a\u3081\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u4e88\u7b97\u30fb\u671f\u9593\u30fb\u54c1\u8cea\u3078\u306e\u7121\u7406\u7121\u99c4\u3092\u7701\u304f\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<br \/>\n\u5148\u306e\u30d6\u30ed\u30b0\u3067\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306a\u4e8b\u6545\u4e8b\u4f8b\uff08\u60aa\u3044\u51fa\u6765\u4e8b\uff09\u306b\u5bfe\u3057\u3066\u3082\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u4fee\u6b63\u30fb\u8ffd\u52a0\u7b87\u6240\u3092\u628a\u63e1\u3057\u3001\u78ba\u8a8d\u30dd\u30a4\u30f3\u30c8\u3092\u3057\u3063\u304b\u308a\u62bc\u3055\u3048\u3066\u304a\u3051\u3070\u9632\u3052\u308b\u3082\u306e\u3067\u3057\u305f\u3002<br \/>\n\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c6\u30b9\u30c8\u6280\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u30fb\u6642\u7cfb\u5217\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5de6\u53f3\u3055\u308c\u308b\u8a2d\u5b9a<\/strong><br \/>\n\u21d2\u30d5\u30ed\u30fc\u306b\u6cbf\u3063\u305f\u30b7\u30ca\u30ea\u30aa\u30c6\u30b9\u30c8<\/p>\n<p><strong>\u30fb\u6761\u4ef6\u8a2d\u5b9a\u306b\u5de6\u53f3\u3055\u308c\u308b\u8a2d\u5b9a<\/strong><br 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